Ministry of Culture Invites Everyone on a Grand Journey Through Five Colors at “Si • San • Thai: COLORS OF THAI THAI”
From royal benevolence to the dining table, from the sounds of performance to the hands of artisans, and from faith to tradition—come experience the colors and join in creating Thai culture together.
Come “Taste, Explore, Enjoy, Experience, and Discover” the vibrant colors of Thai culture through a wide range of complimentary activitiesfrom September 2–6, 2026, at IMPACT Exhibition Halls 7–8, Muang Thong Thani.
The Minister explained that this year’s fair is presented under the concept “Si • San • Thai: Experience the Colors, Create Thai Culture.” It portrays Thai culture not merely as stories preserved in museums, but as a “living culture” woven into people’s everyday lives through royal benevolence, food, music and performances, arts and crafts, local wisdom, traditions, festivals, and beliefs. Together, these elements reflect people’s identities and their bonds with their communities and places of origin, while offering inspiration for new ideas and value in the present day.
Ms. Sabeeda added that “Si • San • Thai” takes visitors on a journey through the Thai way of life—from the wellspring of inspiration to stories that can be touched, tasted, watched, and experienced firsthand. The fair’s five zones are woven together into one continuous cultural journey.
The journey begins with “Colors of Inspiration,” presenting the boundless benevolence of the monarchy and members of the Royal Family. The zone features creative works and products inspired by the boundless benevolence of Her Majesty Queen Sirikit The Queen Mother and the benevolence of Her Royal Highness Princess Bajrakitiyabha Narendira Debyavati. The presentations bring together the work of three partner organizations: the SUPPORT Foundation, the Queen Sirikit Department of Sericulture, and the Kamlangjai Fund under the Royal Initiative of Her Royal Highness Princess Bajrakitiyabha under the Ministry of Justice. Publications from the Fine Arts Department and the Princess Maha Chakri Sirindhorn Anthropology Centre (Public Organisation) will also be available for purchase.
From inspiration, the journey moves to “Colors of Thai Flavors,” where food tells the stories of people, the land, and memories. From “rice” to “The Lost Taste,” the zone invites everyone to rediscover flavors, knowledge, and memories passed down through generations. Visitors can taste and shop at more than 60 food stalls and join free workshops on Thai cooking and traditional dessert-making.
The next stop is “Colors of Thai Performing Arts,” bringing together performances from across the country, including Likay, Mor Lam, Luk Thung, Nang Yai, Khon, Nora, music, contemporary performances, and concerts by renowned artists. Featured performers include the Sornram Nampetch Likay Troupe; FINO THE RANAD; the Luk Thung band of Nakhon Udon Thani Municipal Secondary School 6, featuring guest artist Aon Phanuwat; the Mor Lam Idol Concert; Ryan Katbundit; Palmy; North–Otto and Latte–Kim of Domundi; MAIYARAP; Max Jenmana; and URBOYTJ. Visitors can also move from being “spectators” to “active inheritors” through workshops in Nang Yai leather carving, Nora beadwork, Lanna headdress-making, Isan musical-instrument keychain-making, Nang Talung puppet carving, and Khon mask painting.
From sound and performance, the journey leads to the “hands of artisans” in the “Colors of Thai Wisdom and Craftsmanship” zone. Visitors can experience and learn Thai wisdom directly from its practitioners through the Living Wisdom Showcase, designed and created by Korakot Aromdee. Hands-on workshops include weaving hand-spun cotton dyed with natural colors; blending Thai herbal inhalers; making Dok Kaew keychains from water hyacinth; painting Benjarong ware; coloring batik fabric; making keychains from bamboo weaving; making Thai perfumed water (nam prung); and creating benjakalaya jewelry. Thai textiles, handicrafts, and cultural products from more than 100 vendors nationwide will also be available to browse and purchase.
The journey concludes at “Colors of Thai Heritage, Faith, and Traditions,” where visitors can experience cultural heritage, traditions, and festivals through a large-scale Immersive Cultural Experience under the concept “From the Rice Spirit to the Full-Moon Sky,” created in collaboration with the Thai Animation and Computer Graphic Association (TACGA). The zone also features an Interactive Smart Museum and a 360-degree local museum. Hands-on activities include making Phi Ta Khon masks, phon drums, centipede flags, Buddhist Lent candles, phuang mahot hanging paper decorations, and Lanna lanterns. These activities reflect living beliefs and traditions and connect people with communities and their places of origin through the “10 Best Model Cultural Communities” zone.
Ms. Sabeeda said the five zones form one continuous journey: “from royal benevolence to the dining table, from the sounds of performance to the hands of artisans, and from faith to tradition.” More than exhibition spaces, they offer a journey through the Thai way of life, connecting the past, present, and future. Thai identity is not defined by a single color; it comprises thousands of hues drawn from people, communities, flavors, music, arts, wisdom, beliefs, and traditions. Together, these colors form a single picture—“Si • San • Thai”—representing a culture that is not merely preserved, but also inherited, developed, creatively built upon, and passed on so that Thai identity remains alive and beautiful for generations to come.
The Ministry of Culture has also received support from GrabTaxi (Thailand) Co., Ltd., which is offering travel discounts to make it more convenient for the public and event participants to visit the fair and enjoy its cultural activities.
Ms. Sabeeda added that the Ministry of Culture envisions “Si • San • Thai: COLORS OF THAI THAI” as a platform for showcasing the value of and pride in the nation’s culture. It will give artists, entrepreneurs, communities, and cultural networks nationwide an opportunity to present promising cultural products, goods, and services. It will also serve as a mechanism for building on cultural capital, creating economic value, and driving Thailand’s creative economy forward in tangible ways.
“I warmly invite the public, as well as Thai and international tourists, to experience the colors of Thai culture from every region,” the Minister concluded. “Come ‘Taste, Explore, Enjoy, Experience, and Discover’ the vibrant colors and diversity of Thai culture—all in one event. We look forward to welcoming you from September 2–6, 2026, at IMPACT Exhibition Halls 7–8, Muang Thong Thani.”
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